Let's kick back and be ourselves.

Finally, a place on the website for us to say whatever we want (aka our blog). But this isn’t just us rambling. Our goal is that it’s always fresh and fun and never wastes your time.

Practice What You Preach

“Put your money where your mouth is” isn’t just a good mantra—it’s good business. Read as we turn the tables and become our own client, benefitting ourselves and our customers in the process.

Read More

The Rise of StoryBrand®

In the vast landscape of branding literature, few books have made as significant an impact as “Building a StoryBrand.” Even though we view this as a must read for marketing, it’s time to acknowledge its limitations. Keep reading to learn more.

Read More

How to protect brand equity and still be exciting

There's a fine line between innovation and deviation. Sometimes those closest to an organization can stray too far from their company’s core identity, leading to a dilution of brand equity and confusion in the marketplace. We have the solution.

Read More

Brand Evolution vs. Brand Revolution

In the dynamic world of branding, change is inevitable. As markets evolve and consumer preferences shift, brands must adapt to stay relevant. However, the manner in which a brand chooses to adapt can significantly impact its perception and equity. Enter the debate between brand evolution and brand revolution.

Read More

Activate your brand to deliver real results.

In today's dynamic marketplace, a brand is more than just a logo or a catchy tagline. It's a promise, a commitment and most importantly, a tool to drive tangible results. Yet many organizations find themselves disappointed with their brand. If you can relate, you’ll want to keep reading.

Read More

Business and brand go hand in hand

When business strategy and brand strategy align, you’ll find a competitive advantage that lasts.

Read More

Your brand’s story is its power.

A brand is its story. And good stories engage, inspire and sell. What story is your brand telling?

Read More

B2B Doesn’t Have to be Boring

Don’t let the “B” in “B2B” stand for “boring.” Compelling, brand-building, creative campaigns can boost your B2B success.

Read More

It’s the end of the year as we know it

2022 treated us well. Please excuse us while we nerd out on some of our favorite projects.

Read More

The Big personality behind the projects

It’s time to recognize the growth, bonding and creativity 2022 brought our office.

Read More

Recession-Ready Branding Part 3

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

Read More

Recession-Ready Branding Part 2

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

Read More

Recession-Ready Branding Part 1

In times of recession, marketing is more important than ever. Set yourself up for long-lasting success by preparing to maintain your advertising budget when other brands may not. In a less crowded market, you can stand out and rise above the competition.

Read More

Find your signature moments

Your brand should be engaging, not tedious. When your customer experience starts to feel like a mindless routine, you need to find your unique signature moments.

Read More

Be realistic. Be responsive. Be ready.

There are signs all over—perhaps the prices of gas and food being the biggest—that point to an upcoming recession. Are you prepared? How will your marketing hold up? Start focusing on your strategy now for better results.

Read More

Are you singing the company culture blues?

You want a brand that connects with customers. But you need a brand that engages employees. The best brands do both. If your culture is coming up short, it might be time to take a look at your brand.

Read More

When emotions run high, so do sales

The best branding sometimes flies in the face of logic.

Read More

The Big “Big Game” Roundup

Like most of America, we were huddled around our TVs a few Sundays ago, watching the biggest brands duke it out for the title of “2022 TV Commercial Champion.”

Read More

Everyone Loves a List

More than likely, you probably look forward to some companies’ end-of-year/beginning-of-year lists or announcements. It’s a great way to wrap up the last 365 days and anticipate the next 365.

Read More

Get 'em to buy. Keep 'em buying. Get others to Buy

Make the sale. Close the deal. Win the bid. Is that all you or your organization is focused on? If so, then you’re missing a big part of the pie—a pie we call the Influence Loop.

Read More

You can satisfy your customers.

There’s one universal truth we can all agree on: customer service is THE WORST.

Read More

Trust is a must.

We think about trust a lot when it comes to relationships. But how about brands?

Read More

KISS your brand. Or should you?

There’s a growing trend in the design world, and it has to do with brand identities. Logos all over the place are being streamlined, following the adage, “Keep it simple, stupid.” See the evolutions of some of the most recognizable company symbols and read about what’s causing the shift.

Read More

Can’t we all just get along?

You could almost say there are two camps in the advertising world: brand builders and performance marketers.

Read More

Made the sale? Congrats! Now keep the convo going.

We talk a lot about the customer experience. So do our customers. But sometimes we find that they define it a bit more narrowly than we do.

Read More

Stop asking “What's next?” Start with your why.

You know the feeling. Sales are going soft. A new competitor is gaining traction. Your website is feeling wonky. The limelight has cooled. Whatever the circumstance, it’s enough to inspire a call to your marketing partners—and when you do, you ask for SOMETHING.

Read More

Venti Brand Strategy, please. With extra pumps of customer experience.

Think your strategy is spot-on? Well, you’d probably be hard pressed to say it’s better than a company based in Seattle that sells beverages in white cups with green logos.

Read More

Looking for Growth? First, you have to find fertile ground.

Like many clients, Brookside Labs came to us with one goal in mind: GROWTH. As one of the nation’s oldest soil testing laboratories, they had decades of experience helping farmers and agribusinesses maximize profit. Now they wanted us to help them do the same.

Read More

Upgrade to a 4K brand.

In today’s global market, consumers have more choices than ever before. So if you want your company to stand out, you need a compelling brand. At Big, we believe effective, engaging brands aren’t created—they’re found. We’ve developed the 3D process to describe what we call Hi-Res Branding: Discover, Develop, Deliver.

Read More

Consistency vs Continuity

Many organizations think that consistency is key to a successful brand. At Big, we think about it a bit differently.

Read More

Hi-Res Branding. It's all about your customers, not you.

There is a ground-breaking thought from one of marketing’s giants, Philip Kotler, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.

Read More

I Ride for the Brand

What makes up a brand? It’s more than some slick visuals. Some of it’s invisible because it lives in the mind. Or it lives somewhere we can’t even define. And a firm that’s working to craft an identity while also really caring for people—that’s something folks want to get behind.

Read More

Setting the Standard

A strategic brand standards guide builds credibility and allows continuity. At Big, branding is what we do. But we approach brand standards guides a bit differently than some.

Read More

Marketing Plans. Your Roadmap to Success.

When was the last time your organization made a capital expenditure without first making a plan for that investment? Probably never, because spending without planning is foolish and wasteful.

Read More

Customer Personas. A personalized sketch of your audience.

The human brain is always passively listening for relevant information. That’s why we notice our name being said in a loud, crowded room. What is important to us cuts through, even when we aren’t paying attention. So, the key to standing out from other marketing background noise is to provide relevant and specific information.

Read More

Millennials, the medium and the message.

You’ve probably heard the phrase "The medium is the message." It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.

Read More